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Web Analytics and Measurement
Implementation of Google Analytics
Discover the power of data with the latest version of Google Analytics. This GA4 implementation service allows you to take full advantage of this powerful tool, giving you a complete view of your users' behavior and your website's performance.
Google Tag Manager
Simplify the management of your tracking tags with Google Tag Manager, allowing you to easily implement and update tracking code without having to modify your website.
Dashboard creation with Looker Studio
Visualize your data clearly and attractively with customized statistics dashboards in Looker Studio.
Transform your data into interactive, easy-to-understand reports that allow you to make informed decisions quickly.
Customized data analysis and reporting
Turn complex data into actionable insights. These detailed reports provide you with a clear view of your website's performance, identifying areas for improvement and opportunities for growth.
Events and Conversions Setup
By defining and configuring key events and conversions for your business, you will be able to accurately measure the actions that really matter for your online success. Don't lose any valuable data about your business and your brand.
User behavior analysis
Delve into how users interact with your website, gain valuable insights about their preferences and navigation patterns to optimize their experience. Get to know your target audience in detail at each stage of the conversion funnel.
Frequently asked questions about web analytics
Why should I measure with Google Analytics 4?
GA4 offers a complete view of user behavior, integrating web and application data. In addition, it uses machine learning to provide predictive insights and focuses on user privacy, preparing you for a future without third-party cookies.
How can web analytics improve my business?
Web analytics allows you to make decisions based on data, not assumptions. You can better understand your audience, optimize your website to improve the user experience, identify which marketing channels are most effective, and measure the ROI of your online efforts. All of this translates into more effective strategies and better business performance.
How often should I review my analytics data?
The ideal frequency depends on your business and objectives, but a weekly review of key KPIs and a more in-depth analysis on a monthly basis is generally recommended. This allows you to identify trends and make timely adjustments, while maintaining a long-term view. Regular reporting and real-time dashboards are also necessary so that you always have access to the most relevant data for your business.